Strategy consulting for mid‑market CEOs and PE owners.

We help companies with $20M–$500M in revenue decide where to grow, what to fix and what to buy. A partner leads every engagement, every week.

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A Keel partner at a whiteboard with three client executives around a bright meeting table

Pellam Group · Operating model

6 days

to approve capex, down from 34

Over 140 engagements since 2015, including

What changed, in numbers

Before and after, from three recent engagements. Each tile opens the full case.

Pellam Group

Industrial components

· PE-owned

days

to approve capex, in the first 9 months

Before

34 days

After

6 days

Northmere Health

Outpatient physical therapy

· Founder-led

11%

a year

revenue growth, two years after

Before

4% a year

After

11% a year

Brightwater

Consumer water filtration

· PE-owned

31%

of revenue sold direct, 18 months later

Before

After

31%

Every engagement ends on one page

Whatever the question, you get the answer on a single page your board can read in five minutes. Here’s what that page looks like.

Twelve weeks, one partner, no surprises

Every engagement follows the same shape. The fee is fixed before we start.

Frame

Interviews with your leadership team and board, the data request, and one page that says what decision we’re helping you make.

Weeks 1–2

Work

Analysis, customer and market calls, and a steering meeting every two weeks. You see the thinking while it’s still changing.

Weeks 3–9 · steering every two weeks

Decide

The one-page answer, the plan to carry it out, and a board session if you want one. We stay for the first 30 days of execution at no extra fee.

Weeks 10–12

Frame

Interviews with your leadership team and board, the data request, and one page that says what decision we’re helping you make.

1–2

Work

Analysis, customer and market calls, and a steering meeting every two weeks. You see the thinking while it’s still changing.

Weeks 3–9

Decide

The one-page answer, the plan to carry it out, and a board session if you want one. We stay for the first 30 days of execution at no extra fee.

10–12

Frame

Interviews with your leadership team and board, the data request, and one page that says what decision we’re helping you make.

Weeks 1–2

Work

Analysis, customer and market calls, and a steering meeting every two weeks. You see the thinking while it’s still changing.

Weeks 3–9

Decide

The one-page answer, the plan to carry it out, and a board session if you want one. We stay for the first 30 days of execution at no extra fee.

Weeks 10–12

Selected work

Three of the engagements behind the numbers.

Two colleagues review a tablet beside machinery on a factory floor.

Pellam Group

· Operating model

Capex approved in 6 days, not 34

How a new PE owner and its CEO rebuilt who decides what in the first 100 days.

A physiotherapist guides a patient through a leg exercise in a clinic.

Northmere Health

· Strategy review

Fewer markets, faster growth

Why a 46-clinic group stopped expanding into new cities, and what it did instead.

Two colleagues pack customer orders at a warehouse workbench.

Brightwater

· Value creation plan

From wholesale to direct

The plan that took direct sales from 9% to 31% of revenue in 18 months.

All case studies

The people in the room

Three partners and nine consultants. You’ll know everyone on your team by name in week one.

Dana Whitlock

Founding partner. 11 years at Bain.

Marcus Bell

Founding partner. Bain, then medical devices.

Priya Natarajan

Partner. Former PE operating partner.

About the firm

Notes from the work

Short essays by the partners on the decisions we see most.

All insights

The first 100 days are mostly the first 20

Dana Whitlock

· 4 min read

Why most strategy reviews end in a reorg

Marcus Bell

· 4 min read

Pricing is a strategy decision, not a finance one

Priya Natarajan

· 4 min read

Have a decision on the table?

Forty-five minutes with a partner, at no charge. Within two days we’ll tell you whether we’re the right firm, and if we’re not, who is.

Book a first call

Have a decision on the table?

Forty-five minutes with a partner, at no charge. Within two days we’ll tell you whether we’re the right firm, and if we’re not, who is.

Book a first call

Have a decision on the table?

Forty-five minutes with a partner, at no charge. Within two days we’ll tell you whether we’re the right firm, and if we’re not, who is.

Book a first call