Privacy policy

Last updated October 16, 2026

In short

We collect what you send us and a little anonymous data about how the site is used. We use it to reply to you and to run the firm. We don’t sell it, and we never share what you tell us about your company.

Who we are

Keel Partners LLC (“Keel”, “we”, “us”) runs this website and is responsible for the personal information described here. You can reach us at hello@keelpartners.com, (617) 555-0142, or 100 Federal Street, 19th floor, Boston, MA 02110.

What we collect

  • When you fill in the contact form: your name, work email, company, and what you write about the decision you’re facing.

  • When you email or call us: whatever you choose to send or tell us.

  • When you become a client: the contact details of the people we work with, billing details, and the information you share for the engagement. That information is also covered by our engagement agreement and any NDA.

  • When you visit the site: basic, privacy-friendly analytics such as pages viewed, the referring site, approximate country and device type. These don’t identify you personally.

How we use it

  • To reply to your message and arrange a first call.

  • To run engagements, send invoices and keep the records the law requires.

  • To send you an essay or update if you’ve asked for one. You can stop these at any time.

  • To understand which pages are useful, so we can improve the site.

We don’t sell your information, and we don’t use it for advertising.

What you tell us about your company

Anything you share about your company, whether in the form, by email or on a call, is treated as confidential. Only the partners and the consultants who would work with you see it. We never name a client or use their information in a case study or essay without written permission.

Who we share it with

We share personal information only with the service providers that help us run the firm: our email and calendar provider, our website host and form processor, our accounting software and our analytics provider. Each of them processes data on our behalf and under contract. We may also disclose information if the law requires it.

Cookies

The site uses only the cookies it needs to work, plus privacy-friendly analytics that don’t track you across other websites. It stores your light or dark theme choice in your browser so the site remembers it. You can clear this at any time in your browser settings.

How long we keep it

We keep messages from people who don’t become clients for up to two years, then delete them. We keep client records for seven years after an engagement ends, because tax and professional rules require it.

Security

We use reputable providers, two-factor sign-in on every account, and encrypted storage for engagement files. No system is perfectly secure, but we take reasonable steps to protect what you share with us.

Your choices and rights

You can ask us to show you, correct or delete the personal information we hold about you, or to stop contacting you. Email hello@keelpartners.com and we’ll reply within 30 days. Depending on where you live, you may have additional rights under local law, and we’ll honor them.

Children

This site is for business readers and isn’t directed at anyone under 18. We don’t knowingly collect information from children.

Changes

If we change this policy, we’ll update the date at the top. If the change is significant, we’ll say so on the site.

Questions about your data?

Write to us and a partner will reply within one working day.

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